...search engine optimisation

Creation of a web site is only the first step in building a web presence. If your website is not listed within the first few pages on popular search engines such as Google and Yahoo, you will be missing out on a very large amount of visitors. At Essential Web, our search engine optimisation will help to promote your website to its full potential on popular search engines. This is first achieved by choosing a set of key phrases specific to the nature of your business.

Optimising a website typically doesn't make a web page more graphically advanced, in fact, search engines prefer the site to be simple and not make heavy use of Flash, JavaScript or Java. Simple plain text is what search engines understand. This produces a professional clean-looking website and works for surfers and search engines alike.

Proper SEO techniques will result in an increase in traffic from search engines. Not only will more people see your service, but also the hits will be from targeted users because your site will relate to what they searched for in the first place.

At present, many commercial websites are not optimised for search engines using even the most basic methods. If this is the case we can advise you on the best way to help boost your sites ranking and can optimise your current website to achieve its potential.

We do follow web guidelines which result in accessible websites and ensure we meet XHTML 1.1 and valid CSS standards and would be happy to discuss your SEO requirements with you .

Essential Web is a trading style of Riverbank Systems Limited